Shepherd Advertising Agency

Social Media Manager | April 2025 - Present

• Worked with multiple brands such as Alside, Beaches Energy, CSX, and Veritiv.

• Researched the use of artificial intelligence tools to help with productivity and the creative planning

• Developed comprehensive social media strategies for a diverse roster of clients, ensuring alignment with broader brand objectives and marketing goals.

• Supported the paid media efforts from end-to-end from campaign development to strategic planning and final execution.

• Conducted competitive analysis and audience research to inform content pillars and identify unique opportunities for client growth.

• Translated client business goals into actionable social roadmaps, establishing clear KPIs and distinct brand voices for each account.

• Orchestrated complex content calendars for multiple client accounts simultaneously, ensuring consistent posting cadences and timely delivery of assets across Instagram, TikTok, Facebook, LinkedIn, X (formerly Twitter), and YouTube.

• Oversaw the full lifecycle of paid advertising campaigns, from budget allocation and audience segmentation to real-time optimization and performance reporting.

• Implemented data-driven adjustments to content schedules, utilizing analytics to maximize engagement and reach peak audience traffic times.

• Directed the creative vision for social assets, partnering closely with copywriters and designers to produce visually compelling and on-brand multimedia content.

• Facilitated cross-functional brainstorming sessions to generate innovative campaign concepts that bridge the gap between creative design and strategic intent.

• Reviewed and approved all creative deliverables, maintaining high quality control standards and ensuring strict adherence to client brand guidelines.

• Bridged the gap between client needs and creative output, translating complex briefs into clear directives for the design and copy teams.

Stetson University | University Marketing

Digital & Social Media Strategist | March 2024 - April 2025

• Manages all leading social media channels of Stetson University:

  Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (We miss you, Twitter), Snapchat, and YouTube

• Creates and implements social media strategies to drive engagement

• Creates content for social media channels:

  Photography, short-form videos, and designing social media graphics when needed.

• Manages digital ad campaigns.

• Monitors and responds to comments and messages.

• Researches social media and marketing.

• Strategizes, implements and tracks digital marketing campaigns.

• Oversees student content creators, videographers, and photographers.

• Developed university-wide social media policy and guidelines.

AIGA | Jacksonville Chapter

Communications Director | June 2024 - April 2025

• Manages all AIGA Jacksonville social media channels: Facebook and Instagram

• Developed and maintained content calendar

• Writes and edits blogs for the AIGA Jacksonville website

• Created and maintains an editorial calendar for the AIGA Jacksonville chapter

• Oversaw communication committee

Social Media Chair | August 2023 - February 2024

• Manages all AIGA Jacksonville social media channels: Facebook and Instagram

• Developed and maintains content calendar

• Writes and edits blogs for the AIGA Jacksonville website

• Created and maintains an editorial calendar for the AIGA Jacksonville chapter

Flagler College | Division of Marketing & Communication

Social Media Manager & Producer | March 2022 - March 2024

• Managed all main social media channels of Flagler College: TikTok, Instagram, Twitter, Facebook, LinkedIn, Pinterest & Snapchat

• Manages the Flagler Family Portal

• Create social media strategies to drive organic engagement

• Creates social media advertising strategies

• Creates content and communication strategies for the Flagler Family Portal

• Develops & maintains content calendar

• Designs social media graphics

• Creates content for social media channels

• Coordinates video and photo shoots

• Effectively tells stories through videography and photography by script writing, storyboarding, art directing, and staging.

• Collaborates with the Office of Public Relations to create effective crisis communication through social media

• Creates and analyzes monthly and quarterly social media reports

• Manages and oversaw the workflow of the in-house student agency, 15 – 20 interns

Assistant to the Vice President of Marketing & Communication, and the Vice President of Human Resources & Diversity, Equity & Inclusion | January - March 2022

• Supported the efforts of the Vice President of Marketing & Communication through project management

• Supported the efforts of the Vice President of Human Resources and Diversity, Equity & Inclusion through project management

Flagler College | Office of Admissions 

Admissions Counselor | July 2019 - December 2021

• Recruiting and guiding prospective students through the application process.

• Creating and maintaining relationships with high school counselors

• Working with over 500 students annually with the application and enrollment process.

• Presenting 10-14 times a week, both in person and virtually.

Enrollment Marketing Communication Team | July 2019 - December 2021

• Copywriting and editing recruitment marketing materials that go out to prospective students, families, and high school counselors.

• Auditing communication flow and web pages geared towards prospective students and student applicants.

• Managing 2 social media channels and creating content for the Office of Admissions

Admissions Social Media Liaison | August 2016 - May 2019

• Student social media liaison between the Admissions Office and other departments.

• Established, managed, and created content for 2 social media accounts.

• Managed a team of 15 student ambassadors and held bi-weekly meetings.

Meerkat Media Group, LLC. | December 2020 - March 2021

Digital Marketing Intern | December 2020 - March 2021

• Created social media analytics reports to better understand engagement and organic follower growth.

• Created client blogs by copywriting and using SEO best practices.

Flagler College | Web & Media Office

Social Media Intern | January - May 2019

• Established digital strategies for the Division of Enrollment Management and the Office of Web & Media

• Created content for all social media channels to help yield new students

• Developed Web experiences for the prospective student market

Walt Disney World Resort | College Program

College Program Participant | 2016, 2017, & 2018

• California Grill Host

• Goofy’s Candy. Company

• Minnie Van Driver