RESUME

Morgan has diverse work experience in higher education and marketing communication. They are currently working in the Division of Marketing and Communication at Flagler College. Where they are able to help develop the story of what Flagler College is.

WORK EXPERIENCE

Stetson University | University Marketing

Interactive Marketing & Social Media Manager | March 2024 - Present

  • Manages all leading social media channels of Stetson University:

    Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (We miss you, Twitter), Snapchat, and YouTube

  • Creates and implements social media strategies to drive engagement

  • Creates content for social media channels:

    Photography, short-form videos, and designing social media graphics when needed.

  • Manages digital ad campaigns.

  • Monitors and responds to comments and messages.

  • Researches social media and marketing.

  • Strategizes, implements and tracks digital marketing campaigns.

  • Oversees student content creators, videographers, and photographers.

  • Developed university-wide social media policy and guidelines.

AIGA | Jacksonville Chapter

Social Media Chair | August 2023 - Present

  • Manages all AIGA Jacksonville social media channels: Facebook and Instagram

  • Developed and maintains content calendar

  • Writes and edits blogs for the AIGA Jacksonville website

  • Created and maintains an editorial calendar for the AIGA Jacksonville chapter

Flagler College | Division of Marketing & Communication

Social Media Manager & Producer | March 2022 - 2024

  • Manages all main social media channels of Flagler College: TikTok, Instagram, Twitter, Facebook, LinkedIn, Pinterest & Snapchat

  • Manages the Flagler Family Portal

  • Create social media strategies to drive organic engagement

  • Creates social media advertising strategies

  • Creates content and communication strategies for the Flagler Family Portal

  • Develops & maintains content calendar

  • Designs social media graphics

  • Creates content for social media channels

  • Coordinates video and photo shoots

  • Effectively tells stories through videography and photography by script writing, storyboarding, art directing, and staging.

  • Collaborates with the Office of Public Relations to create effective crisis communication through social media

  • Creates and analyzes monthly and quarterly social media reports

  • Manages and oversees workflow of in-house student agency, 15 – 20 interns

Assistant to the Vice President of Marketing & Communication, and the Vice President of Human Resources & Diversity, Equity & Inclusion | January - March 2022

  • Supported the efforts of the Vice President of Marketing & Communication through project management

  • Supported the efforts of the Vice President of Human Resource and Diversity, Equity & Inclusion through project management

Flagler College | Office of Admissions 

Admissions Counselor | July 2019 - December 2021

  • Recruiting and guiding prospective students through the application process.

  • Creating and maintaining relationships with high school counselors

  • Working with over 500 students annually with the application and enrollment process.

  • Presenting 10-14 times a week both in person and virtually.

Enrollment Marketing Communication Team | July 2019 - December 2021

  • Copywriting and editing recruitment marketing materials that go out to prospective students, families, and high school counselors.

  • Auditing communication flow and web pages geared towards prospective students and student applicants.

  • Managing 2 social media channels and creating content for the Office of Admissions

Admissions Social Media Liaison | August 2016 - May 2019

  • Student social media liaison between the Admissions Office and other departments.

  • Established, managed, and created content for 2 social media accounts.

  • Managed a team of 15 student ambassadors and held bi-weekly meetings.

Meerkat Media Group, LLC. | December 2020 - March 2021

Digital Marketing Intern | December 2020 - March 2021

  • Created social media analytics reports to better understand engagement organic follower growth.

  • Created client blogs by copy writing and using SEO best practices.

Flagler College | Web & Media Office

Social Media Intern | January - May 2019

  • Established digital strategies for the Division of Enrollment Management and the Office of Web & Media

  • Created content for all social media channels to help yield new students

  • Developed Web experiences for the prospective student market

Walt Disney World Resort | College Program

College Program Participant | 2016, 2017, & 2018

  • California Grill Host

  • Goofy’s Candy. Company

  • Minnie Van Driver